Mongrel Brewing

These works were produced as part of an assignment during my studies at the Design Centre Enmore. The brief required me to develop the full packaging and branding for a fictional craft brewery.

Throughout the project, I explored typography, illustration, and layout to establish a unique visual language that would appeal to a contemporary craft beer audience. I focused on balancing creativity with functionality, ensuring the designs were not only eye-catching on the shelf but also practical in terms of readability.

This assignment gave me the opportunity to approach branding from the ground up—researching industry trends, developing mood boards, refining concepts, and applying them to real-world packaging formats. It strengthened my ability to combine creative direction with practical design outcomes, resulting in a cohesive and professional brand identity.